Vera Wang advertising campaigns are always stunning and tell a cohesive story. Once the Vera Wang team had solidified the annual campaign, I worked closely with the Art Director and Creative VP to develop, style and co-direct photo shoots for the Papers licensee, creating sophisticated images that appeared in multiple national bridal publications, including Town + Country Weddings, C Magazine, and Martha Stewart Weddings.
To help reduce spending, I created William Arthur’s advertisements in-house. I conceptualized, styled and photographed the images before retouching, laying out and submitting to multiple national bridal and stationery publications, including Martha Stewart Weddings and Stationery Trends.
Murad’s 2015 campaign featured products in simple environments related to or symbolic of the products themselves. I worked with a photographer to create these images, then laid out and submitted the final advertisements to national beauty publications, including Glamour, InStyle and Oprah.
As the company transitioned into new branding, Murad’s 2016 visual strategy changed. I worked with the Creative Director to evolve another proposed design into the final visuals. After receiving retouched images from a photographer, I laid out and submitted the final advertisements to national beauty publications, including Cosmo, Glamour, InStyle and Oprah.