Secondary packaging in a retail environment can blend together, especially when boxes are identical. These disruptive sleeves help bring attention to new, feature products. It’s a great opportunity to highlight a product or ingredient story and to create a unique, eye-catching package.
After finalizing William Arthur’s rebrand, I revised the packaging for the company’s personalized and boxed stationery products. The new design needed to be high-end and luxurious, yet simple and clean. I selected an on-brand foil to elevate the logo on the chocolate personalized boxes and add a dimension when shown on the clear acetate lids of boxed products.
Boxed product labels were redesigned with romance copy describing the brand and all legally required information.